Our Audience
Executives and owners of home service companies.

Our Episodes
Most episodes are interviews with founders of home service industry companies where they share their story, successes and failures, and actionable insights for our audience.

Our Guests
Here's the general criteria we use to select guests for the show:

1. Founders: must be a founder or executive of a home service company. They are still actively involved in running the company, usually as the CEO.
2. Home Service Industry: must be working in the home service industry or have experience working with them.
3. Annual Revenue: should be at least $500K a year company.
4. Transparency: the guest faced significant failures and challenges and is willing to talk openly about the ‘good, bad, and ugly'.

Exceptions to these criteria are usually:

1. Acquisitions: founders who had a successful exit and aren't involved in running the company any longer.
2. Major Failure: the business failed and the founder lost a significant amount of money and is willing to talk about it all.
3. Subject-Matter Expert: people who can teach home service company founders a hyper-specific topic that hasn't been covered on the show.